A Tokyo creative agency is doing something no one else in the gacha world has bothered to do — celebrating Hong Kong's supernatural soul, one capsule at a time
There are capsule toy companies that make cute cats. There are ones that make miniature vending machines, tiny swords, and licensed anime figures. And then there's Fusee Creative Agency — a Tokyo-based creative studio that looked at Hong Kong's rich tapestry of ghosts, dragons, fox spirits, and jiangshi, and thought: these need to be gashapon.
The result is one of the most unexpectedly exciting capsule toy brands operating right now, and one that Hong Kong collectors should absolutely know about.
Who Is Fusee Creative Agency?
Fusee Creative Agency (フュージー) is a Tokyo-based company that operates as both a creative agency and a capsule toy manufacturer — a combination that's rarer than it sounds. Most gacha companies are pure manufacturers; Fusee brings a design-led, artist-collaborative approach to everything they make.
Their philosophy is captured in a single line: "Small happiness brings more." And their mission is bigger than just selling toys — they describe it as bringing joy and excitement to people's hearts, and "igniting a movement."
They run two parallel Instagram accounts that reflect this dual identity: one dedicated to capsule toy releases, and another for their broader creative direction work. Their official website at fusee.tokyo is currently under construction, but the products speak for themselves.
The Hong Kong Series: Finally, Someone Gets It
Here's what makes Fusee genuinely special — and genuinely relevant to Hong Kong.
In a global gacha market almost entirely dominated by Japanese culture, anime characters, and Japanese everyday nostalgia, Fusee has produced dedicated capsule toy series rooted in Hong Kong and Chinese supernatural folklore. Not as a one-off novelty. As a considered, researched, beautifully designed creative project.
Hong Kong Ghost Figure Mascots
The first Hong Kong series introduced a set of five capsule figures drawn from the city's ghost lore and supernatural tradition. Among them was the Fox Fairy (狐仙) — the cunning, shape-shifting immortal who appears as both protector and trickster across Chinese folklore — rendered in Fusee's clean, characterful style.
Hong Kong Yokai Series: Ghostly Tales
The follow-up series expanded the universe with five creatures pulled directly from Hong Kong's mythological heritage:
- The Spirit of the Saucer (碟仙) — a ghostly entity associated with the traditional Chinese divination practice where a saucer moves across a board to communicate with the spirit world
- Rainbow Dragon (彩龍) — a mystical creature representing prosperity and fortune, woven into Hong Kong's cultural DNA
- Chinese Jiangshi (中國殭屍) — the iconic stiff-limbed, hopping reanimated corpse of Cantonese horror cinema and folklore, searching relentlessly for the living
- Water Phantom (水妖) — a sinister spirit lurking in rivers and seas, luring the unwary into the depths
- Fox Immortal (狐仙) — the shape-shifting trickster returns, with a new form
This isn't surface-level cultural borrowing. These figures draw on real Hong Kong and Chinese supernatural traditions with genuine creative respect. The Jiangshi alone is a deeply local image — one that defined an entire era of Hong Kong cinema in the 1980s and 90s, yet almost never appears in mainstream capsule toy culture. Fusee went there.
For Hong Kong collectors, these series are something genuinely rare: a capsule toy that reflects your own city's stories back at you.
The Rest of the Range
Beyond Hong Kong, Fusee's catalogue reveals a company with a broad and confident creative voice.
Aloha Neko Surfer Cats
One of their most internationally recognised series — six surfing cat figures that can be stacked horizontally to create a giant wave scene. The series ran to at least two volumes, with Volume 2 featuring a warm sunset-toned wave. Collectible individually, spectacular as a set.
Artist Collaboration Series
This is where Fusee's creative agency side really shows. They partner with indie artists and illustrators to bring their characters into capsule form:
- chami — a popular plush toy artist whose comically expressive characters were adapted for gacha, designed to make you think "whatever happens, it'll be fine"
- matsui — the first capsule toy release from this artist, a soft plush dog charm complete with original charm and ball chain
- Tanno-kun Pouch — from the retro anime Nankoku Shōnen Papuwa-kun, a lovingly made pouch capsule featuring a freshly designed colour variant
Ageoto & Tim Plush Mascots
A six-piece set of original plush mascot characters — Agoe, Tim, Tsubone, Wampu, a lounging Agoe, and a secret character — demonstrating Fusee's ability to build entirely new character universes from scratch.
Why Fusee Matters to Hong Kong
Most capsule toy brands reach Hong Kong the same way all Japanese consumer goods do — imported, stocked by local retailers, enjoyed but not especially about Hong Kong. Fusee is different.
By choosing Hong Kong ghost culture as a creative subject — the jiangshi, the fox fairy, the water phantom, the saucer divination spirit — Fusee has done something no other gacha manufacturer has managed: made capsule toys that feel genuinely local, even though they're made in Japan.
These figures are conversation starters about Cantonese folklore, Chinese supernatural tradition, and the Hong Kong mythology that lives in older films, oral stories, and the city's cultural memory. Small happiness, yes — but connected to something much deeper.
Where to Find Fusee Products in Hong Kong
- Search Fusee on minitoys.club it's the most useful tool for tracking down exactly where to spin for a Fusee capsule in the city.
- HobbyDigi — search "Fusee Creative Agency" — Hong Kong online retailer with home delivery and SF Express pickup
- Mobile Garage HK — Hong Kong retailer stocking the Ghostly Tales series
- Oh Gatcha — capsule toy specialist with Fusee listings
- eBay — secondary market and international sellers for older or sold-out series
- Junior Edition — UK retailer carrying the Aloha Neko Surfer Cat series internationally
Follow Fusee
Stay up to date with new releases and artist collaborations:
- X / Twitter: @fusee_tokyo
- Instagram (capsule toys): @fusee_creative_agency
- Instagram (creative direction): @fusee_creative_direction
- Official website: fusee.tokyo (coming soon)
Small Capsule, Big Story
Most gashapon tell you something about Japanese food, Japanese anime, or Japanese cats on surfboards. Fusee's Hong Kong series tells you something about here — about the ghosts that haunt this city's stories, the creatures that stalk its rivers and folklore, the supernatural figures that shaped Cantonese imagination for generations.
That's worth more than just a spin of the machine. That's a small piece of Hong Kong culture you can hold in your hand.
Find a Fusee machine. Spin it. See which spirit finds you.